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LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77"

SKU # IT62508
LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77"
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 1
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 2
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 3
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 4
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 5
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 1
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 2
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 3
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 4
  • LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77" | Lg| Image 5
Special Offer
from € 2499.00
2199.00 save 300.00
Quantity
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Available online
Not available in stores
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Warranty Extension up to 5 years

189.00

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Product Description

The smart OLED Self-Lit 4K B36LA, 77 inch LG TV offers you true 4K resolution. Immerse yourself in an enriched color experience with Quantum Dot NanoCell technology. In addition, it offers you an improved viewing experience with Dimming Pro, while the α7 Gen6 AI 4K processor always provides you with...

Specifications

Size       77"

Type       4K OLED

Display Resolution       4K Ultra HD 3,840 x 2,160 pixels

Refresh rate       100 Hz

Wide color gamut       OLED Colour

More

LG OLED77B36LA SELF-LIT OLED B3 4K UHD Smart TV, 77"

What you must know!

The smart OLED Self-Lit 4K B36LA, 77 inch LG TV offers you true 4K resolution. Immerse yourself in an enriched color experience with Quantum Dot NanoCell technology. In addition, it offers you an improved viewing experience with Dimming Pro, while the α7 Gen6 AI 4K processor always provides you with the best image and sound experience. Finally, it features ThinQ AI and WebOS for personalized settings and Streaming services including Netflix, Apple TV+ and Disney+ to watch your favorite content.

IT62506_1-1704752755

Quantum Dot meets NanoCell

Live the experience of unreal colors thanks to QNED Color Pro which combines the power of Quantum Dot and NanoCell technologies.
*The QNED85 model has the QNED Color Pro feature.
*The QNED80/75 model has the QNED Color feature.

Processor a7 AI 4K Gen6

The most advanced processor to date, the a7 AI 4K Gen6, offers a truly powerful experience tailored to your preferences.
*QNED 85/80 models have the a7 4K AI Gen6 processor.
*The QNED75 model has the a5 4K AI Gen6 processor.

Super slim design

QNED has an even slimmer design than before for maximum space efficiency.
*The QNED80 model (75/65/55/50″) features a Super Slim design.
*Applicable models may vary by region.

WOW user interface

When connected to an LG TV, the Sound Bar automatically switches to Sound Bar mode. In addition, enjoy 3 additional modes for the best possible audio experience.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

lg wow2

ThinQ AI & webOS

Ability to introduce various conveniences to your TV with personalized notifications, customized recommendations and more. Smart features like All New Home give you a faster, more intuitive viewing experience.
*Service availability may vary by region or country.
*For OTT services separate subscriptions are required.

AI Picture Wizard

AI Picture Wizard analyzes 85 million possible settings to find the best possible photo settings and analyzes viewers’ color preferences to provide personalized viewing settings.
*QNED85/80 models have AI Picture Wizard.

lg ai concierge2

AI Concierge

Get recommendations tailored just for you. AI Concierge recommends relevant or popular keywords based on your unique voice recognition search history, so you get more of the content you love.
* Service availability may vary by country and series.
*Keyword for you can only be provided in countries that support NLP in their native language.

Side by Side

With Side by Side, enjoy a wide range of content with two screens at the same time and access more interactive services with LG Smart Cam.

lg plai plai
lg picture in picture

Picture In Picture

With Picture in Picture, you can monitor yourself and your content. Just connect via Smart Cam and easily check your form during your home workout.

Dual screen

Discover more ways to work with dual input. Stream and access content with ease from two HDMI inputs simultaneously for the ultimate work setup.

lg multi view
lg hdr10 prp

HDR10 Pro

HDR10 Pro uses dynamic tone mapping to automatically improve the contrast and sharpness of your content frame by frame.
*Images are a representation for a better understanding of the function.
*Conventional TV refers to LG UHD TV without NanoCell technology.

Entertainment

Easily enjoy content from the biggest streaming platforms directly on LG QNED.
*Netflix subscription required for streaming.
*Availability of content and apps may vary by country or region. Separate Disney+ subscription required. (c) 2022 Disney and its related companies.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the US and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ subscription required.
*HBO Max subscription required.
*®2022 WarnerMedia Direct, LLC. All rights reserved. HBO Max™ is used under license. HBO Max subscription required.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc or its affiliates. Amazon Prime and/or Prime Video subscription fees apply. For details, see primevideo.com/terms.
*Supported services may vary by country.

lg entertainment
lg gaming2

Unlock the greatness of gaming

Upgrade your gaming gear with a TV designed for ultimate next-generation gaming.

Top gaming performance

-AMD FreeSync Premium improves the gaming experience by reducing judder and distortion.
-Enjoy fast, smooth gameplay and less input lag with VRR.
*QNED 85/80 models feature AMD FreeSync™ Premium.
*QNED85/80 models have the VRR.
*Images are a representation for a better understanding of the function.

lg vrr
lg cloud gaming

Cloud Gaming

LG QNED brings you loads of new games with GeForce NOW.
*Supported partnerships may vary by country.

Product Specifications

Display

Size 77"
Type 4K OLED
Display Resolution 4K Ultra HD 3,840 x 2,160 pixels
Refresh rate 100 Hz
Wide color gamut OLED Colour

Picture

Processor α7 AI Processor 4K Gen6
AI Picture Pro
AI Upscaling AI Super Upscaling 4K
AI Brightness Control
Dolby Vision / HDR10 / HLG
FILMMAKER mode
HFR (High Frame Rate) 4K 120 fps (HDMI)
Dynamic Tone Mapping
Dimming Technology Pixel Dimming
Motion OLED Motion
Infinite Contrast
G-Sync Compatible (Nvidia)
FreeSync Compatible (AMD)
HGIG mode
Game Optimizer Game Dashboard
ALLM (Auto Low Latency Mode)
VRR (Variable Refresh Rate)

Connectivity

HDMI x4 (supports 4K 120Hz, VRR, ALLM, QMS as specified in HDMI 2.1 on 2 ports)
HDMI Audio Return Channel eARC (HDMI 3)
USB Input x2 (v 2.0)
Wi-Fi 5
Bluetooth 5.0 version
Ethernet input x1
CI Slot x1
RF Input (Antenna/Cable) x2
SPDIF (Optical Digital Audio Out) x1

Audio

Power 20 Watts
Channels 2.0 ch
Direction Down Firing
DOLBY ATMOS
AI Sound AI Sound Pro (Virtual 5.1.2 Up-mix)
Clear Voice Pro
AI Acoustic Tuning
LG Sound Sync
Simultaneous Audio Output

Smart Features

Operating System webOS 23
ThinQ
Smart Voice Recognition
Magic Remote Control
Apple Airplay 2
Art Gallery
Full Web Browser
Sports Alert
Multi View
Family Settings
USB Camera Compatible

System

Terrestrial DVB-T2/T
Satellite DVB-S2/S
Cable DVB-C

Dimensions & Weight

Dimensions without base (HxWxD) 99.2x172.3x5.5 cm
Dimensions with base (HxWxD) 104.3x172.3x27 cm
Weight without base 26.7 kg
VESA Mounting (HxW) 200x400mm